Media Folks Of Formula Drift
My interest in photography began around the age of 17, which coincidentally was around the same time I began attending local drift events. I never really had the money to build a car to slide, yet I would attend every local event I could just to watch. One day as I was standing by the k-rails getting tire dust blown in my face, I noticed something that most people don’t. I saw the relationships the media folks had with all the local drivers. I wanted that. I wanted to capture moments for myself, the drivers, and everyone else that cared to look.
Now, my story is very similar to others in the Media field. Whether it is a small grassroot event, or a professional series like Formula Drift, there will always be media to capture certain moments.
This last event in Jersey had me thinking, I look up to the media folks more than the drifters!
I catch myself looking at the other people out there and seeing how they approach certain shots. For most of these events, there could be six people standing side by side, yet all six of them would come out with a different photographs of the action.
I named this website Culture Clash Media, because I want to cover all aspects of life. Drifting culture has become so large, that it has created a sub-culture within. Larry Chen’s last post on Speedhunters is proof of that. When do you normally see photographers getting asked for their autograph?
Larry Chen worked extremly hard to get where he has today, and I am sure everyone would be interested in finding out more about him and his journey.
Cody Slacks, who films/edits all of Chelsea Denofa’s “Say Howdy Get Rowdy” videos, recently joined together with Kris Lawerance and Liora Klein to form Amenic7. Two talented filmers and a very well-rounded photographer, the only thing that could hold this group back is themselves. I personally can’t wait to see them pump out some constant media.
Then you have Nate Hamilton’s un-sung hero, Corey Denomy. Corey and Cody have set the standards of what videos supporting a driver should look like. What I love about Corey’s videos, is the influence he has from skate culture, whether he is actually personally influenced by it or not.
This is Nelson Queralta from State of Stance. Like me, he is new to traveling the FD series, and from my hometown. He might be new to Formula Drift, but he is no stranger behind a camera. He recently photographed a feature in the new Super Street mag (Grey Rx7). Be sure to keep a look out for his coverage of Jersey, you will be impressed.
Media also doesn’t just mean photography and video. People like Hert and Emil have perfected the other side of it: Networking, marketing, and social media. Hert used to be a Florida dude, but recently moved out to California. He owns Beardlife, and works for Hoonigan. Emil is a networking monster. Whenever you see him at an event, expect to see him chatting it up.
Lastly, meet Jason Scott. He is a huge factor for Southrn Fresh and loves his Nikon gear. I could always spot one of Jason’s photos, slow shutter and insanely sharp. His style is perfect for motorsports.
So, keep a look-out for some interviews with the people that make up the sub-culture of Media.